AMTA Mission and Core Values

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Our Mission

The American Massage Therapy Association (AMTA) is the largest non-profit, professional association serving massage therapists, massage students and massage schools, with more than 56,000 members.

AMTA provides our members with the strongest benefits in the profession. We promote massage to the public, the healthcare community, and other important groups. We work for fair licensing of massage in all states, and actively support research. Your voice is heard in AMTA as we are governed by massage therapists. And, we provide a wealth of local and national networking and continuing education opportunities.

Mission Statement: To serve AMTA members while advancing the art, science and practice of massage therapy.

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Core Values

  • We are a diverse, inclusive and nurturing community working with integrity, respect and dignity.

  • We are a nonprofit member-driven organization of ethical professionals.

  • We embrace consistency in education.

  • We endorse professional standards.

  • We affirm and promote the benefits of massage therapy as validated by research.

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Chapter Leadership

Meet the Wisconsin Chapter Leadership Team

History of AMTA-WI

AMTA began in August 1943 with 29 Charter members. AMTA Wisconsin Chapter began May 1, 1955 with 14 charter members.

Requirements To Become a Massage Therapist

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Requirements To Become a Massage Therapist *